Fox Sports • Kayo Sports

Netflix for sports - all your favourite sports live and on-demand on any device

The challenge

Build a new “Netflix for sports” proposition to offer 1M+ Australians the ability to stream sport any time, to any device.

The approach

We provided Kayo with a product lead and operational lead to help take it from early concept design to launch of an MVP and MLP.

Project outcome and impact

Team growth

Grew from team of 5 to 140

‍The outcome

Grew from team of 5 to 140
Successfully launched in 2018
Kayo reached 1M+ subscribers in early 2021 and has won global UX awards

Project outcome and impact

Team growth

Grew from team of 5 to 140

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Clayton Cooke, Chief Commercial Officer

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