NRMA • My NRMA • Website

Redesigning the future of the My NRMA website and experience for 3M+ members

The challenge

NRMA had redesigned the strategy and mobile experience for its 2.7M members and now wanted to align its website presence so that it created cohesion and consistency across all platforms.

The approach

We provided NRMA with a complete design squad of 5 who worked collaboratively with NRMA on redesigning their website experience for members. This project lasted for 7 months and involved collaboration with 30+ NRMA stakeholders.

Project outcome and impact

Full website redesign

Releases over an 12 period from 2023-2024

500+

Customers involved in co-design

New Design system

For all NRMA business units

8.9+

UX Score

The outcome

Completely redesigned website experience looking at releases over an 12 period from 2023-2024
500+ customers involved in co-design, research and validation, with UX scores of 8.9+ and a final system usability score of 90+
New website will launch later in 2023
New design system developed for NRMA for all NRMA business units to leverage including NRMA Parks and NRMA self-service
Developed out “web app” design for self-service to match mobile app

Project outcome and impact

Full website redesign

Releases over an 12 period from 2023-2024

500+

Customers involved in co-design

New Design system

For all NRMA business units

8.9+

UX Score

No items found.

Clayton Cooke, Chief Commercial Officer

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