CBA / X15 • Cheddar • Mobile App

Giving the best cashback deals to Gen Z and millennials across 1,000+ merchants

The challenge

Design, build and commercialise a new cashback platform for Gen Z and Millenials scalable to 3M+ users.

The approach

We provided Cheddar with a design and engineering squad in both 2022 and 2023. Firstly to design and build a working proof of concept around card-linked offers for in-store retail. Secondly to completely redesign their mobile app for their existing 100K+ user base.

Project outcome and impact

100k

Active users / month

50+

Customers tested

Full redesign

Mobile experience

8.8+

UX score

The outcome

Acquired over 100k monthly active Cheddar users since launch and has over 1,000 merchant partnerships
Redesigned mobile experience tested with 50+ customers
Redesigned mobile UX score of 8.8+

Project outcome and impact

100k

Active users / month

50+

Customers tested

Full redesign

Mobile experience

8.8+

UX score

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Clayton Cooke, Chief Commercial Officer

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