NRMA • My NRMA • Mobile App

Redesigning and rethinking the future of NRMA’s membership program

The challenge

NRMA came to Digital Creators looking to redesign and rethink their membership program, reflect the diversity of its motoring and travel properties, and tell the future company story (including its focus on electric vehicles, the shift to renewables and support for local business and communities).

The approach

We provided NRMA with a complete venture squad including product, design and engineering support who worked collaboratively with NRMA on redesigning their mobile experience for members. This project lasted for 9 months and involved collaboration with 20+ NRMA stakeholders.

Project outcome and impact

Mobile app redesign

New experience released over an 18 mth period in 2023-2024

100+

Customers involved in co-design

300K

Members with new mobile experience / one month

8.9+

UX score

The outcome

Completely redesigned mobile experience looking at releases over an 18 period from 2023-2024
100+ customers involved in co-design, research and validation, with UX scores of 8.9+
New membership experience MVP launched to market in Q2 of 2023
300K members with new mobile experience within one month
New design system developed for NRMA to sit across all future mobile and web properties