Scentre Group • WhatsMine • Mobile App

A digital wallet to manage your loyalty programs and get personalised rewards

The challenge

Develop a new growth opportunity in retail loyalty; design and build an MVP to market in <6 months and acquire an initial 100K+ users.

The approach

We set up WhatsMine as its own “venture” within Scentre Group and partnered with Fusion Labs to provide them with a complete end-to-end venture including strategy, product, design, engineering and growth.

Project outcome and impact

100K

User growth with key partnerships such as Hoyts and Country Road

4.5+

App Store rating

>+50

NPS

The outcome

Launched to market in 2019
Successful growth to 100K users and key partnerships with retailers such as Hoyts and Country Road
4.5+ App Store rating and >+50 NPS

Project outcome and impact

100K

User growth with key partnerships such as Hoyts and Country Road

4.5+

App Store rating

>+50

NPS

No items found.

Clayton Cooke, Chief Commercial Officer

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